Mark is the author of The Art of Business Value, which – he is proud to report – has been labeled by his detractors “The Ecclesiastes of Product Management,” and “Apocryphal.” The book takes readers on a journey through the meaning of bureaucracy, the nature of cultural change, and the return on investment of an MBA degree, on the way to solving the great mystery … what exactly do we mean by business value and how should that affect the way we practice IT?
Mark the author of A Seat at the Table: IT Leadership in the Age of Agility. He promises that it is more canonical and less apocryphal than … certain other books. It is available for order and effusive prais
Mark’s new book is War & Peace & IT: Business Leadership, Technology, and Success in the Digital Age. It picks up where Tolstoy left off, showing how non-IT executives should work with their IT organizations to succeed in the digital age.
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Follow Mark on Twitter or on LinkedIn, or just watch his Amazon author page to find out as soon as his next book is available.
Mark Schwartz 